Project:
Raising awareness
Client:
Island Poké
Agency:
Story group
Island Poké, a London-based poke bowl restaurant chain, approached us to help raise awareness and increase footfall to their stores. Working within their brand guidelines, I created a suite of digital and print assets, including 6-sheets, in-store screen animations, and a series of social media posts. The creative rollout aligned with their fun, vibrant identity while expanding their visual presence across key channels.
Following the campaign, Island Poké reported a 70–80% increase in awareness and revenue, showing how the design work directly contributed to business growth. This project demonstrated the effectiveness of creative campaigns in driving measurable results.
Arranging the copy to follow the shape of the bowls.
Using the term rainbow to link to the range & freshness of the food
Nesting each bowl inside each of the other bowls to convey the variety of choice, as well as symbolising a rainbow
Linking the “MAKE LUNCHTIME MORE COLOURFUL” tagline with the colourfulness of the food, and the colour of the brand itself

