Project:

Raising awareness

Client:

Island Poké

Agency:

Story group

Island Poké, a London-based poke bowl restaurant chain, approached us to help raise awareness and increase footfall to their stores. Working within their brand guidelines, I created a suite of digital and print assets, including 6-sheets, in-store screen animations, and a series of social media posts. The creative rollout aligned with their fun, vibrant identity while expanding their visual presence across key channels.

Following the campaign, Island Poké reported a 70–80% increase in awareness and revenue, showing how the design work directly contributed to business growth. This project demonstrated the effectiveness of creative campaigns in driving measurable results.

  • Arranging the copy to follow the shape of the bowls.

  • Using the term rainbow to link to the range & freshness of the  food

  • Nesting each bowl inside each of the other bowls to convey the variety of choice, as well as symbolising a rainbow

  • Linking the “MAKE LUNCHTIME MORE COLOURFUL” tagline with the colourfulness of the food, and the colour of the brand itself

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