As part of a two-day university brief, Nivea asked us to develop a campaign for their new skin cream with high SPF protection. My solution centred on an illustrative advertising style that visually highlighted the dangers of sun exposure in a bold yet approachable way.

To complement the main campaign visuals, I also proposed guerrilla marketing activations using shadows in public spaces—cleverly linking the product’s role in blocking harmful rays with a memorable physical experience. This project allowed me to combine conceptual thinking with execution, exploring how both illustration and experiential ideas can bring a brand’s message to life.